Our Strategic Priorities

To meet the challenges of the highly challenging environment, and deliver on our strategy, we have a set of strategic priorities that are regularly reviewed and refreshed. We will continue to manage these priorities in a balanced way with an appropriate mix of growth, return, risk and productivity.

Our current strategic priorities are:

  • Strong Financial Position
  • Creation of Brand Equity and Awareness
  • Sustainability and Social Impact
  • Create of High Quality Entertainment